CALM –
Suicide Leave
The brief asked for a direct message to stir a national conversation around suicide in the UK, crafting it based on one theme: STAY.
The idea: taking the opposite route and encouraging people to take a LEAVE. Not just any kind of leave. A legally contracted one.
Role → Copy
Year → 2021
With → Toan Mai
![Quynh Tran & Toan Mai _ Suicide Leave](https://quynhkh.com/wp-content/uploads/2021/08/Suicide-Leave--scaled.jpg)
![Quynh Tran & Toan Mai _ Suicide Leave](https://quynhkh.com/wp-content/uploads/2021/08/Quynh-Tran-Toan-Mai-_-Suicide-Leave-scaled.jpg)