You probably won’t spend much time here, so let me help you navigate this site in 2 minutes, tops. This is for in case you have no idea what I do. This is for in case you have no idea whether others think I’m decent at what I do. Either as a creative or a person, I stay true to who I am, oftentimes unapologetically raw, most of the time agreeably stupid. My heart belongs to simple and subversive thinking, or ideas that stand a solid chance of pissing someone off *gently gesturing at the time I indeed pissed off Cannes Lions and received a complimentary email from the author of “Hey Whipple, Squeeze This”*.

If this portfolio got in your way while you were having a great time on Toan’s, yes, the guy’s my partner. Together, we’re winging it as the first Vietnamese copywriter-copywriter team under the California sun at Goodby Silverstein & Partners, San Francisco.

If this portfolio also reminds you of someone you know, I assume you know Polina Zabrodskaya. If you do, tell her I’m a fan. And imitation is the sincerest form of flattery.

So, 2 minutes. Did I make it? Great. Did I not? Ridicule me.


(New works soon to be updated. I’m busy making them.)