Doritos –
No Nacho Cheese

Doritos wanted to bring to the world a crazy invention: an alcohol infused with the real nacho cheese flavor from their iconic chips. We decided to tease its launch with a no-brainer idea: removing the nacho cheese flavor from the chips bags, for real.

Role → Concept, Copy
Year → 2023
At → Goodby Silverstein and Partners
With → Toan Mai, Lennie Galloway, Thomas Gladhill, Sharon Cordon, Harrison Fuerst.