Lunchables –
Goodbye-Hello Canada

Lunchables, a popular nostalgic snack brand, disappeared from Canadian shelves in 2008 with no official announcement. As a result, Canadians were unknowingly buying from a copycat brand “Lunch Mate” and assuming they were just “the Canadian Lunchables” for 15 years straight.

To help Lunchables say hello again to the country in 2024, we decided to first, say the belated goodbye we still owed many, many innocent Canadians a decade and a half earlier.

Role → Concept, Copy
Year → 2024
At → Goodby Silverstein and Partners
With → Toan Mai, Kurt Mills, Daniel Righi, Luis Giraldo, Felipe Antonioli

✓ Caused national confusion in Canada
✓ Featured on Global News Morning, Global News Morning Toronto (one of the Canada’s most watched breakfast shows), Toronto Star, Virgin Radio Edmonton, and many Canadian radio stations.