Quynh Tran 

Who 

Personal Project 
We Are Asian

Since the outbreak of COVID-19, the number of racist assaults and hate crimes towards the Asian community has been skyrocketing all over the world, significantly in America. We, the Asian, are punched, kicked, spitted on, mocked, yelled at, and shooed away through no fault of our own, and mass media is flooded with heart-breaking cases.

As Asian ourselves, we are furious about this situation. But instead of adding more fuel to the fire, we decided to switch our lense and shed light on positivity: the tastiest food, the most preserved culture, the hardest-working parents, and the bravest medical staff on the front line amidst this pandemic – those are what make us Asian, and no punch, kick, spit, mockery, or yell would ever wreck our pride on the long way we have come.

Pandemic, 2020

The film

Snippets

We made use of a set of culturally specific graphic pattern that represents each Southest Asian country.

Role

Concepting, Script Writing

The team

Copywriter — Quynh Tran
Art Director — Seine Kongruangkit

Cool enough for

2021 Graphis New Talent Annual

Mentioned in

welovead
Campaigns Of The World
Best Ads On TV
Ads Of The World

Thanked by

Lots of Asians

Back to work