Personal Project —
We Are Asian
Since the outbreak of COVID-19, the number of racist assaults and hate crimes towards the Asian community has been skyrocketing all over the world, significantly in America. We, the Asian, are punched, kicked, spitted on, mocked, yelled at, and shooed away through no fault of our own, and mass media is flooded with heart-breaking cases.
As Asian ourselves, we are furious about this situation. But instead of adding more fuel to the fire, we decided to switch our lense and shed light on positivity: the tastiest food, the most preserved culture, the hardest-working parents, and the bravest medical staff on the front line amidst this pandemic – those are what make us Asian, and no punch, kick, spit, mockery, or yell would ever wreck our pride on the long way we have come.
Pandemic, 2020
The film
Snippets
We made use of a set of culturally specific graphic pattern that represents each Southest Asian country.
Concepting, Script Writing
Copywriter — Quynh Tran
Art Director — Seine Kongruangkit
Cool enough for
2021 Graphis New Talent Annual
Mentioned in
welovead
Campaigns Of The World
Best Ads On TV
Ads Of The World
Thanked by
Lots of Asians
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