Quynh Tran 

Who 

Personal Project 
We Are Asian

The outbreak of COVID-19 has forced the number of racist assaults and hate crimes towards the Asian community to skyrocket all over the world, significantly in America. We, the Asian, are punched, kicked, spitted on, mocked, yelled at, and shooed away through no fault of our own, and mass media is flooded with heart-breaking reported cases.

As Asian ourselves, we are furious about this situation. But rather than adding more fuel to the fire, we decided to switch our lense and shed light on positivity: the tastiest food, the most preserved culture, the hardest-working parents, and the bravest medical staff on the front line amidst this pandemic – those are what make us Asian, and no punch, kick, spit, mockery, or yell would ever wreck our pride on the long way we have come.

Pandemic, 2020

The film

Snippets

Each graphic pattern is carefully designated to make sure it bolsters the culture of each Southeast Asian country.

Role

Concepting, Script Writing

The team

Copywriter — Quynh Tran
Art Director — Seine Kongruangkit

Cool enough for

2021 Bronze Young Ones ADC
2021 CLIO Silver
2021 Graphis New Talent Annual Gold

Mentioned in

The One Club For Creativity
welovead
Campaigns Of The World
Best Ads On TV
Ads Of The World

Thanked by

Lots of Asians

Back to work