The New York Times —
The Day T(rans) Goes Invisible
Mainstream LGBTQ groups solely focus on fighting for the rights of white L(esbian), G(ay), B(isexual) and (Q)ueer, and at no point have Black Trans people shared fully in the gains of racial justice from the activism.
In LGBTQ, T stands for Transgender, meaning it stands for the most overlooked group of this activism. So, this Transgender Day of Remembrance, we make the presence of Black Trans people visible, by making them invisible, literally: We remove the letter T across The New York Times’ entire front page.
Because once their invisibility is invisible, we can’t ignore them.
Miami Ad School Berlin, 2020
With the highest daily circulation and its global impact, The New York Times is known for boldly shedding light on the most current matters with numerous impressive visual stunts. Taking advantage of its existing influence, we disturbingly remove the letter T across its entire homepage, including its logo, on both digital and print versions.
Paying homage to Black Trans Lives
The central homepage calls attention to our statement, leading to an article that pays homage to the Black Trans Lives that were painfully taken.
Copywriter — Quynh Tran
Art Director — Hajra Tariq
Tutor — Sarah Buggle (Creative Director, Jung von Matt Spree Berlin)
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