Tag Of Debt

What if Patagonia increased their prices on Black Friday?

Black Friday – that time of the year when any brand would pull their prices down to the lowest point, tricking people into stocking in bulks stuff they don’t even need.

At Patagonia, we are an ally of mother nature and we place heavy concerns on overconsumption. So this Black Friday, we do the opposite to the herds: we increase our prices. Each Patagonia product’s price will be added up by how much damage it causes to the environment during manufacture, because with every clothing item produced, we’ve already taken something away from mother nature,

and now it’s time to pay back our debts to her.


Quynh Tran _ Copywriter, Art Director
Gudrun Pawelke _ Miami Ad School Berlin