Easy With Intel

What if computers were titled in a literal way?

Fact: Our grandparents HATE complication. More specifically computers. Even more specifically, computers’ technical appearance. And this frustration and confusion just gets worse when they try to purchase one. So we simplify all computer titles by rewriting them in such a way that our grandmas and grandpas can get an instant grasp of … whatever a computer can do.


2020 D&AD New Blood _ Wood Pencil
2020 AD STARS _ Crystal _ Brand Experience & Activation
2020 Golden Award Of Montreux _ Finalist

Quynh Tran _ Copywriter
Parker Schmidt _ Art Director

Sabine Georg _ Miami Ad School Berlin
Lukas Kurt Roßmanith _ Miami Ad School Berlin
Luter Filho  _ Miami Ad School Berlin