Drop The Joss

What if an old-school ritual were performed online?

An iconic Asian traditional custom is a surprising toxic source of CO2 through the act of burning. So, we decided to “digitalize” it with an Instagram AR filter that gives the Asian people space to practise this custom … without actually burning anything.

Keep the tradition alive, keep the planet alive.


2020 D&AD New Blood _ Wood Pencil
2020 Summit Creative Award _ Silver
2020 Creativity International Award _ Bronze
2020 Creative Conscience _ Highly Commended
2020 AD STARS _ Finalist _ Brand Diverse Insights

Quynh Tran _ Copywriter
Seine Kongruangkit _ Art Director

Sabine Georg _ Miami Ad School Berlin
Lukas Kurt Roßmanith _ Miami Ad School Berlin
David Stadtmüller _ Miami Ad School Berlin