What if targeted ads promoted only 1 product: bullet?
Target ads function by listening to what you search for, what you chat about, or what you stream, suggesting some purchase preferences you might have based on your online activities. So what about cyberbullies? Their “social activities” are filled with hateful and offensive sayings. So we target ads at them to promote only 1 product: bullet. Because every time you insult someone online, you have just pulled the trigger and fired a bullet at them, their mentality, their self-esteem. A word is a bullet and it kills.
And if the pain caused by this bullet haunts whoever gets shot, this ad will do the same to whoever fires it: it follows them everywhere they go.
Digital, Creative Use of Data
Ads Of The World
Quynh Tran _ Copywriter, Video Editor
Hajra Tariq _ Art Director
David Stadtmüller _ Miami Ad School Berlin